About Us
Our Raison d'Etre
A wedding celebration is one of life's most important milestones, creating a lifetime of beautiful memories and setting a foundation for the support of a loving community.
The process of planning a wedding has historically been challenging and stressful for a variety of reasons, many of which are completely avoidable but exist at an industry-wide level and require wholesale structural change.


Our Story
Novela was founded in Charlottesville, Virginia in 2021 by Adam Healey, a lifelong Internet entrepreneur, teacher, and startup mentor.
Previously, Adam was the founder of Borrowed & Blue, a wedding website that was acquired by Zola in 2017; and hotelicopter, a hotel search engine that was acquired by Roomkey in 2011. He is a proud DoubleHoo (Darden '05, McIntire '97), and lives in Charlottesville, Virginia with his wife Natasha and their melange of furry animals.
So, are you ready to start planning your dream wedding?
