We Make Dream Weddings Come True

Novela was founded to support couples through one of life's most important milestones, while helping small business owners thrive in the wedding industry.

Trusted by HUNDREDS OF LEADING wedding venues AND VENDORS

Our Raison d'Etre

Whom we choose to marry is perhaps the most consequential decision of our lives, and thus a wedding celebration is one of life's most important milestones, creating a lifetime of beautiful memories and setting a foundation for the support of a loving community.

The process of planning a wedding has historically been challenging and stressful for a variety of reasons, many of which are completely avoidable but exist at an industry-wide level and require wholesale structural change. Herein lies Novela's mission: to help couples celebrate their union as harmoniously and gracefully as possible, while helping wedding venues and vendors simplify, streamline and optimize client acquisition and management through our unique partnership model.

Founder & CEO, Adam Healey

Our Vow to You

We're building a new model for the wedding industry and creating the world's leading platform for wedding e-commerce. By cultivating true partnerships with our venues and vendors - not selling them ads, listings, or leads - our interests are directly aligned with our couples. We are fully invested in successfully matchmaking our couples with the leading venues and vendors in the market. So we vow to always act with our couples' and our vendors' best interests at heart.

Our company is supported by an incredible team of dedicated, amazing people working together to create a better wedding industry for the benefit of all humankind. Interested in joining us? Check out our current job openings here.

We Celebrate Every Love Story

At Novela, love is love. We support every couple's right to marry. We'll never waver in our commitment to treat every couple equally with unconditional love, acceptance, and grace.

Ready to Start Creating Your Dream Wedding?

Start by finding the perfect place to say “I do.”