We make dream weddings come true

Novela was founded to support couples through one of life's most important milestones, while helping small businesses thrive in the wedding industry.

Our raison d’etre

Whom we choose to marry is perhaps the most important decision of our lives, and so, a wedding celebration is one of life's most important milestones. ​The wedding sets the foundation for a lifetime of precious moments shared in partnership, supported by family and friends.

Historically, the process of planning a wedding has been challenging and stressful for various reasons, many of which are completely avoidable, but exist at an industry-wide level and require structural change. That’s why Novela was brought to life: to help couples celebrate their union as harmoniously and joyfully as possible, while helping wedding venues and vendors simplify and streamline client acquisition and management through our unique partnership model.

We're here because we love love—and want to make the wedding planning journey ​a beautiful experience from start to "I do."

Meredith McKown
Founder & CEO, Adam Healey

Our vow to you

We're building a new model for the wedding industry and creating the world's leading platform for wedding commerce. By cultivating true partnerships with our venues and vendors - not selling them ads, listings, or leads - our interests are directly aligned with our couples. We are fully invested in successfully matchmaking our couples with the leading venues and vendors in the market. So we vow to always act with our couples' and our vendors' best interests at heart.

Our company is supported by an incredible team of dedicated, amazing people working together to create a better wedding industry for the benefit of all humankind. Interested in joining us? Check out our current job openings here.

We celebrate every love story

At Novela, we believe that love is love. No matter who you are, who you love, or how you choose to celebrate that love, you are welcome here. Weddings are about more than flowers and guest lists - they're about belonging, affirmation, and the freedom to say “I do” exactly as you are. We are proud to support every couple’s right to marry and to be seen, valued, and celebrated without exception.

Our commitment to equality is unwavering. We honor all couples with unconditional love, acceptance, and grace - not just in words, but in every decision we make and every experience we help create.

3 Cats Photography

Meet the team

We’ve got a pretty amazing crew over here! People who live and breathe wedding content and technology and know exactly how to make planning yours a whole lot easier (and fun!).

Adam Healey
Founder & CEO
Erik Semmelhack
Head of Strategic Development
Siddharth Dalal
Chief Technology Officer
Jon Worek
Head of Engineering
Ranjit Sreenivas
Marketing Operations
Greg Lofaro
Product Management
Joe Pickles
Product Design
David Hadwin
Engineering
Sarah Gonzales
Content Publishing
Natasha Churches
Vendor Partnerships